media
Death of networks. Life for one or two exchanges.
A recent post on Silicon Alley Insider relates what a lot of us in the industry already know: There are to many online ad networks.
Most people quietly agree that for Brand advertisers still focused on brand awareness and impressions, the networks are a fine place to buy “long tail” inventory. Its a cheaper place to [...]
The slow death of CPM on the web.
The CPM model is changing dramatically (duh). Long tail ad inventory will trend to $0 while premium inventory may actually increase.
Here’s why:
The impression pricing model (CPMs) depends on scarcity (of channels, pages, broadcast spectrum). The internet destroys the CPM model assumptions as new content comes online each day, thus destroying scarcity in the CPM model. [...]
What the Macro-economic contraction means for young online media firms
The best piece advice I have received from a friend working in media private equity was this:
“If you have the model and the means to get through an economic contraction with growth, don’t sell now… keep your head down, execute and grow. On the other side of the contraction, your business will be worth MUCH [...]
How to piss off Google…
Is it me or does this product android shot from Uncle Walt’s blog look suspiciously like a Microsoft IE browser? It looks like someone, (not Google) hacked something up and used a windows browser.
If T-Mobile did this screen shot, they are off to a rocky start with the Goog!
Lessig is right. The US needs a CTO.
Scoble posted a very interesting piece regarding Larry Lessig’s belief for the need the nation has for a CTO-like position. I agree that this is a necessary position as we continue to evolve into a nation of knowledge workers that rely on and create new technology that makes us and the rest of the world [...]
Fake lines at the Apple store: Any one want action on a Jobs kibosh?
Wow. If I were a brand manager at Apple, I would not be happy. Seems Orange is paying people to wait in line at their stores to generate false interest in the iPhone.
Jobs & Co will likely respond. Non-genuine behavior is antithetical to the Apple brand and damages its authenticity. Apple doesn’t have to fake [...]
Nice Social media Illustration
This is a really nice illustration of how social media changes the economics of media production and consumption. Plus its about ice cream too.
[youtube=http://www.youtube.com/watch?v=MpIOClX1jPE&hl=en]
The War over Data and Other Short Stories
After reading and digesting Publishing 2.o’s Scott Karp’s comprehensive piece on the forthcoming war over data, it seems to me there is an obvious component to the “debate” of data ownership that should be considered here: principally that the war will be over as soon as users realize just how much this data is worth [...]
2008 Predictions
Design and user experience will continue thier progression to the front of the classroom when the lecture turns to technology adoption and digital lifestyles. Apple will reap the rewards from this trend due to its product-centric design principles.
“Meta” Social networks such as Facebook and MySpace will lose popularity as other more focused niche social networks [...]
Demand generation versus demand fulfillment
In search for the Holy grail of online advertising
I have recently been thinking about the efficacy of the online ad industry’s ability to generate demand.
Its an interesting problem…and one in my opinion, the industry hasn’t solved yet.
The efficacy of search is a result of its ability to satisfy a prior demand. Its elegant. You want [...]
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