media
Recent thinking on the future of impression media online
I put together a post here of some recent thoughts regarding the direction of online media, particularly direct response versus impression media. Cliffs notes is: online media is a true direct response media and is better at direct response than it is brand awareness brand awareness activities online need new creative sizes (less commoditization) and [...]
Couldn’t Resist this one
Very funny bumper sticker:
Our company was just voted #9 on the 2009 Inc 500 list
Hard work does pay off… We were just ranked #9! Link is here or read our blog post.
The Interwebs make us more productive…Big surprise!
In a March 16th article from eMarketer, they cite a survey conducted by the USC Annenberg School Center for the Digital Future. The study states that most US users of the Internet think that the Internet has made them more productive. Given that ~30% of users access the internet from work, it looks like we [...]
Well designed animation of the credit crisis
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo. This is a well thought out and designed explanation of why we are going through this craziness.
Ad Humor: Herding Cats
This is an oldie but a goody. This often reminds me of work. Its a great concept that ties together the complexity of EDS services in an easy to understand metaphor. [youtube=http://www.youtube.com/watch?v=Pk7yqlTMvp8]
Well Produced “Future Piece” from Microsoft
<a href=”http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&showPlaylist=true&from=shared” mce_href=”http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&showPlaylist=true&from=shared” target=”_new” title=”Future Vision Montage”>Video: Future Vision Montage</a> This is a really nicely produced piece MSFT did about what they believe the future will look like, conveniently including the use of future software and haptic technologies. What’s funny about this video is that all the UIs in the video imply that in the [...]
25 things you don’t care about
25 things is antithetical to productivity. Its a fun diversion, but eventually, things need to get done 25 things was a brilliantly designed activity for facebook to cover up the fact that their valuation just took a military-style haircut If you are one of those filling out your own 25 things, chances are 1 in [...]
Death of networks. Life for one or two exchanges.
A recent post on Silicon Alley Insider relates what a lot of us in the industry already know: There are to many online ad networks. Most people quietly agree that for Brand advertisers still focused on brand awareness and impressions, the networks are a fine place to buy “long tail” inventory. Its a cheaper place [...]
The slow death of CPM on the web.
The CPM model is changing dramatically (duh). Long tail ad inventory will trend to $0 while premium inventory may actually increase. Here’s why: The impression pricing model (CPMs) depends on scarcity (of channels, pages, broadcast spectrum). The internet destroys the CPM model assumptions as new content comes online each day, thus destroying scarcity in the [...]
Categories
- No categories
