Tech, new media, design, and their impact on productivity
devices
Fake lines at the Apple store: Any one want action on a Jobs kibosh?
Wow. If I were a brand manager at Apple, I would not be happy. Seems Orange is paying people to wait in line at their stores to generate false interest in the iPhone.
Jobs & Co will likely respond. Non-genuine behavior is antithetical to the Apple brand and damages its authenticity. Apple doesn’t have to fake it. If Orange is suffering from lack of demand, it might be that they are overcharging for the wireless plans and people already know about it?
Categories
- No categories
© 2008 Life2(Beta). 
Discussion
No comments for “Fake lines at the Apple store: Any one want action on a Jobs kibosh?”
Post a comment