We now stand at the beginning of a new movement in the use and application of technology. One that seeks to leverage well designed technology to make our lives more simple and more productive. A world where technology works in the background and user interfaces are designed by humans for humans that don't know java script.

We seek to keep our eye on good design, good products, and the good companies that help us become more productive and lead more meaningful and fulfilled lives. We hope you will help us observe and encourage this new reality. We can help create this world by gathering together and demanding better design and better thought out products and voting for them with our minds and dollars.